![](https://cdn.myportfolio.com/47088ee5-b322-4a79-853a-9ff4080a46d0/88e7857e-43bf-4271-b15e-879ed60c8b87_rw_3840.jpg?h=01772768c34f80cb9ce96129e2cbcc51)
Final Poster
Design Processes
Sketches
Refining Concepts
Client Feedback
Mockups
Refining Concepts & Client Feedback
This poster concept was one of the first drafts sent to the client for feedback. My initial ideation was a color pop theme that would stand out amongst the other events being advertised around the same time. Client feedback focused on making sure the next iteration had a larger presence of climbers, and suggested to do visual research on beach caving.
![](https://cdn.myportfolio.com/47088ee5-b322-4a79-853a-9ff4080a46d0/93b61e7f-bcb1-4943-a3e9-b87f40474750_rw_3840.jpg?h=ac4f2cfb6bba446cb9b30a9cf17729ab)
First Draft Iteration
![](https://cdn.myportfolio.com/47088ee5-b322-4a79-853a-9ff4080a46d0/b5dc082f-4544-4193-8212-0cff633ee555_rw_1200.png?h=cdfc618e2d1d2cc46fb993ff7504b088)
Poster Re-formatted for Social Media Posting pt.1
![](https://cdn.myportfolio.com/47088ee5-b322-4a79-853a-9ff4080a46d0/556d9619-744c-4e86-b621-3fe9f5c76fb2_rw_1200.png?h=54504ff3d30770dc3941ecd2ddf9a672)
Poster Re-formatted for Social Media Posting pt.2
![](https://cdn.myportfolio.com/47088ee5-b322-4a79-853a-9ff4080a46d0/197ee71d-4cef-4dcd-8467-2254501676bb_rw_1920.png?h=140626c4ffb4c3490f6ee03f662da671)
Mockups
The following shirt mockups were a vital part of the ideation, as it helped the client and the production printers visualize how the shirts would look with both the Vert Fest logo and the sponsors list. I was also tasked with creating mockups for staff visors and event stickers.
![](https://cdn.myportfolio.com/47088ee5-b322-4a79-853a-9ff4080a46d0/9898a381-92fe-4a51-8677-57939e8c632a_rw_3840.png?h=fb768054933e4cd69d70e9ea4280b729)
Participant Shirt Front
![](https://cdn.myportfolio.com/47088ee5-b322-4a79-853a-9ff4080a46d0/6b065100-b0b7-43e5-9cc5-7e6905bc6be7_rw_3840.png?h=6019d9bc94a00180615b8ea0767eb9ff)
Participant Shirt Back
![](https://cdn.myportfolio.com/47088ee5-b322-4a79-853a-9ff4080a46d0/22c67e5c-332d-43af-a5c1-f440b648616c_rw_3840.png?h=9f09728fa7b951afbeaea7c0c395ff47)
Staff Shirt
![](https://cdn.myportfolio.com/47088ee5-b322-4a79-853a-9ff4080a46d0/9366a936-c3a2-494f-b89c-d2ec4c9dd9b4_rw_3840.png?h=0b049ae382449f926063d5726705efa0)
Staff Hat