Final Poster

Design Processes
Refining Concepts
Client Feedback

Refining Concepts & Client Feedback
This poster concept was one of the first drafts sent to the client for feedback. My initial ideation was a color pop theme that would stand out amongst the other events being advertised around the same time. Client feedback focused on making sure the next iteration had a larger presence of climbers, and suggested to do visual research on beach caving.

First Draft Iteration

The following shirt mockups were a vital part of the ideation, as it helped the client and the production printers visualize how the shirts would look with both the Vert Fest logo and the sponsors list. I was also tasked with creating mockups for staff visors and event stickers.

Participant Shirt Front

Participant Shirt Back

Staff Shirt

Staff Hat

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