AWP Writing Conference

The goal of this project was to adhere to a defined brand identity while creating an engaging and visually appealing design. My approach to the brand identity and overall aesthetic for the conference was focused on simplicity and cleanliness, ensuring a modern and professional look. The challenge was to remain true to the established branding I developed while also incorporating dynamic and interactive elements, such as the promotional poster, session posters, and the overall design of conference mockups like wayfinding signage. Balancing the consistency of the brand with the need for engaging, functional design was a rewarding experience that allowed me to creatively enhance the attendee experience while maintaining a cohesive visual identity throughout all conference materials.