Brand Stylescape
Stationary & Business Card Mockup
Design Processes
Sketches
Competitor Analysis
Mind Maps
Mood Boards
Refining Concepts
Style Guide
Mockups
Sketches
Digitalized Sketches
Sketches & Ideation
On the left are the initial thumbnail sketches to help with the logo ideation. On the right are the refined digital logos curated from the sketches. I wanted to make sure there was variety to choose from, and that each logo could communicate a different brand message.
Refining Concepts
Out of the three refined digital logos, I moved forward with two of them for finalization. This included the addition of the brand name, tagline, and color. The logo on the left communicated a familiar and known presence, while the logo on the right communicated a sharp and serious nature. Both logos were able to successfully produce a modernized and high quality look. I moved forward with the left logo in red, as the overall lockup was more powerful than the right logo.
Refined Digital Logos
