![](https://cdn.myportfolio.com/47088ee5-b322-4a79-853a-9ff4080a46d0/1e2d5dce-7296-4bb7-821f-bfb3e323b187_rw_3840.png?h=87e40df94fcb554bc879ff625d026cba)
Brand Stylescape
![](https://cdn.myportfolio.com/47088ee5-b322-4a79-853a-9ff4080a46d0/5ab306a5-20c4-46b2-849d-a0162330501d_rw_3840.jpg?h=2fbde036bc12d37d01a8bb04f434cce6)
Stationary & Business Card Mockup
Design Processes
Sketches
Competitor Analysis
Mind Maps
Mood Boards
Refining Concepts
Style Guide
Mockups
![Sketches](https://cdn.myportfolio.com/47088ee5-b322-4a79-853a-9ff4080a46d0/24cb68ff-46f1-4159-9d50-6ef983709291_rw_1200.png?h=30cea4682e4347d43f9c876866489856)
Sketches
![Digitalized Sketches](https://cdn.myportfolio.com/47088ee5-b322-4a79-853a-9ff4080a46d0/0d3adc9b-7ee6-4cc1-b202-74a1668148d3_rw_1200.png?h=dab0c188c5e13108c8eef9f1e130f609)
Digitalized Sketches
Sketches & Ideation
On the left are the initial thumbnail sketches to help with the logo ideation. On the right are the refined digital logos curated from the sketches. I wanted to make sure there was variety to choose from, and that each logo could communicate a different brand message.
Refining Concepts
Out of the three refined digital logos, I moved forward with two of them for finalization. This included the addition of the brand name, tagline, and color. The logo on the left communicated a familiar and known presence, while the logo on the right communicated a sharp and serious nature. Both logos were able to successfully produce a modernized and high quality look. I moved forward with the left logo in red, as the overall lockup was more powerful than the right logo.
![](https://cdn.myportfolio.com/47088ee5-b322-4a79-853a-9ff4080a46d0/dc0254fd-c5c2-43a0-9ca2-45c02d33ddc1_rw_1200.png?h=97566712e7ea7e0b27ebb0dadcc60852)
Refined Digital Logos